Friday, 26 March 2010

Exam essay Plan

Discuss the extent to which the distribution and consumption of media have been transformed by the internet.

Paragraph one – introduction, speak of Tim Burners Lee and the rise of the internet

Paragraph Two – Brief overview of the key theories

Paragraph three – Tapscott & Williams’ theory wikinomics, mention the five big ideas and include opinion of said ideas. 

Paragraph four – Talk about music downloads and piracy. How wikinomics applies to this. also spotify and itunes and such

Paragraph five - The Long tail Theory, cottage industries and niche markets. How products are much more attainable now and distribution costs are cut very very down.

Paragraph six - How newspapers are now charging for online content. Blogging on vlogging are putting the news into the hands of the audience and they create the article.

Paragraph seven - 

Tuesday, 23 March 2010


Wikinomics is a theory created by Tapscott and williams in 2006.
Their theory follows five big ideas

1. Peering - This is the free sharing of material via the internet
2. Free Creativity - Creative commons offers IP protection
3. Democracy - We Media journalism (everyone can contribute)
4. Thinking Globally - Web 2.0 means you have to think globally to survive
5. The Perfect Storm - Digital natives + technology + economics, makes it hard to resist 

The long Tail theory

Tuesday, 9 March 2010

Investigating Questions

  • Identify contemporary issues surrounding 'web 2.0' and the role of audiences and institutions 

  • Have the relationship between audiences and institutions changed? i.e. downloading and file sharing