Tuesday, 23 March 2010


Wikinomics is a theory created by Tapscott and williams in 2006.
Their theory follows five big ideas

1. Peering - This is the free sharing of material via the internet
2. Free Creativity - Creative commons offers IP protection
3. Democracy - We Media journalism (everyone can contribute)
4. Thinking Globally - Web 2.0 means you have to think globally to survive
5. The Perfect Storm - Digital natives + technology + economics, makes it hard to resist 

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